Snow
Merino Performance Apparel, born in the Southern Alps of New Zealand. Made for storm chasers, park laps and the kind of winters you don't want to end.
Snow Collection
Athlete Spotlight
Gigi Rüf
Snowboard
Gigi is one of the most influential and stylistically distinctive professional snowboarders in the world. Known for an effortless, creative approach to terrain, he blends freestyle expression with technical backcountry riding in a way that has inspired riders across generations. And now, he’s repping Mons Royale at NST.
Powder day or storm lines, Merino is nature’s performance apparel for snow, ski and mountain terrain. We’re stoked to partner with Natural Selection Tour, bringing natural threads built for natural lines.
MONS ROYALE
NEW OFF GRID MERINO FLEECE
Ditch the puff. Gain breathable warmth
The Off-Grid is your go-to when the bootpack’s steep and the wind’s cutting sideways. Built with Mons’ Merino Grid Fleece, it dumps sweat on the climb, locks warmth on the ride, and never weighs you down. More breath when you’re gasping, more grit when you’re charging.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.




