The Journal
Athlete Yarns: Gigi Rüf talks learning, living and Natural Selection
We sit down with Mons athlete Gigi Rüf: professional athlete, snowboard legend, and (most importantly) Merino enthusiast.
The Base Layer That Doesn't Stop
For the sunrise skinners. The tussock riders. The snow hunters and the line makers. The ones who don’t give a shit whether the season is ‘over’ or if it ever...
Athlete Yarns: Finny B on snow, stoke and slope style
We sit down for a yarn with local Wānaka skier and Mons athlete, Finn Bilous, chatting current adventures and his latest Mons collab.
7 Reasons Your Neckwear Should Be Merino
Whether you’re a winter athlete or weekend warrior, here are seven reasons your neckwear should be Merino.
Matthew Fairbrother - Threads in the Dirt
“One huge line. One long day. One challenge big enough to honour the place that influenced me from across the world.”
Rampage 2025 Live: From the Dust Up
Robin Goomes is chasing back-to-back wins - and bringing you with her. Follow the ride here.
Digging for Gold: The Gear Behind the Crew Taking on Rampage 2025
When Robin Goomes and her crew return to Rampage, they’ll be digging deeper than ever - in custom-made Mons uniforms.
History Maker – Robin Goomes Heads Back to Rampage
Robin Goomes is returning to the cliffs of Virgin, Utah. Not for a victory lap - for another line, another fight, and another chance to move freeride forward.
