Mons Royale x Natural Selection
Mons Royale is officially a proud partner of the Natural Selection Tour. We’re showing up as apparel partners across Bike, Snow, and Ski - where natural lines meet natural threads. It’s a natural fit.
“Natural Selection is about trusting the terrain, pushing progression and respecting the environment you ride in. We design apparel with the same intent. When conditions are unpredictable and the consequences are real, performance matters. And it starts next to skin.”
Hamish Acland, CEO - Mons Royale
The Icon Of Style
Gigi Rüf
Snowboarder
Gigi is one of the most influential and stylistically distinctive professional snowboarders in the world. Known for an effortless, creative approach to terrain, he blends freestyle expression with technical backcountry riding in a way that has inspired riders across generations.
The Journal
Hot off the press: Mons Royale are proud partners of Natural Selection Tour
Natural lines. Natural threads. Natural fit. Get it?
Athlete Yarns: Gigi Rüf talks learning, living and Natural Selection
We sit down with Mons athlete Gigi Rüf: professional athlete, snowboard legend, and (most importantly) Merino enthusiast.
The Base Layer That Doesn't Stop
For the sunrise skinners. The tussock riders. The snow hunters and the line makers. The ones who don’t give a shit whether the season is ‘over’ or if it ever...
Athlete Yarns: Finny B on snow, stoke and slope style
We sit down for a yarn with local Wānaka skier and Mons athlete, Finn Bilous, chatting current adventures and his latest Mons collab.
