The Journal

Introducing Proximity (and the benefits of Merino wool activewear)

Merino wool activewear, for the girls getting mountain strong.

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Merino in the heat: is Merino wool good for summer?

Is Merino wool good for summer? Does Merino keep you cool as well as hot? So curious of you!

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Behind the Design: The New Solace Seamless

Merino activewear. For the girls who run the world.

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Putting Aero to the Tee Test

And where better to test it than with a trail run along the sunny summer west coast of New Zealand.

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Behind the design: Kim van Vuuren’s bold new print collection

It's not like regular party shirts. It's a cool party shirt.

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Artist Yarns: Hannah Acland x Kim van Vuuren

Hannah and Kim yarn the new artist collab print collection: the inspo, the process, the final drops

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Behind the Design: AT Shirt vs Breezer Shirt

Shirts have hit the fan. Introducing the Breezer and AT Shirts: the nuts, bolts, and best pick for your mission.

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Behind the Aero Tee: Our lightest layer for the trail runs less travelled

It's our lightest layer yet. For mountain goats. Love, mountain sheep.

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