Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
LEARN MORE
New Arrivals
Bike Collection
The Journal
Behind the design: Kim van Vuuren’s bold new print collection
It's not like regular party shirts. It's a cool party shirt.
Artist Yarns: Hannah Acland x Kim van Vuuren
Hannah and Kim yarn the new artist collab print collection: the inspo, the process, the final drops
How to layer for the backcountry with Natural Selection Tour
“Having gear that works in the toughest conditions is key to surviving. Your layering matters. What’s next to skin matters.”
NST Snow 2026: Snowboard Results from Revelstoke
That’s a wrap for NST Snow 2026, and Mons athlete Gigi Rüf has performed in classic Gigi Rüf style.
Learn More
Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.